Chelan Fresh Marketing
Case Study : A Reflection of Great Taste.
Since 2004, BR has helped to shape the continued success of Chelan Fresh. Beginning with a new logo, the BR team has worked collaboratively with Chelan Fresh to continually seek high-impact solutions to marketing challenges. By implementing and maintaining a cohesive vision throughout diverse domestic and international campaigns, our work has elevated the Chelan Fresh brand identity as a symbol of quality. In the past two years, Chelan Fresh has experienced a 58% increase in overall market share in the U.S. market and beyond.
Custom, In-House Photography
The on-site BR Photography Studio enables broad creative control, and is an economical and efficient solution to our clients' custom imaging needs.
International Markets
From Washington to Asia, Chelan Fresh's marketing efforts span the globe. BR expertise in cultural trends and branding has helped launch numerous successful Chelan Fresh campaigns in Europe and Asia.
Reaching Target Markets.
BR provides Chelan Fresh with sophisticated tools to effectively reach two distinct audiences: retail stores, and the consumers who shop in them. Applying a long history of produce industry expertise, BR has developed account and point-of-sale materials to help sell Chelan Fresh both as a full-service grower/packer/shipper and a consumer brand.
Deliverables.
- Logo
- Brochures
- In-Store Displays
- P.O.S. Rack Cards/Posters
- Tradeshow Booths
- Tote Bags
- Website
- Domestic & International Ad Creation & Placement
- Custom Packaging
- Marketing
- Photography
- Domestic/International Marketing