CMI - Daisy Girl Organics
Daisy Girl: Living the organic life.
CMI's marketing team approached BR earlier this year with an exciting concept for a new organics program. Centered around the sunny, outdoor life of Daisy Girl, and her iconic yellow dress, CMI sought to reach consumers with an accessible, and timeless, organic message. Through custom illustration and painting, and expert digital compositing, BR brought CMI's vision to life.
Every girl is Daisy Girl.
BR developed a versatile icon and typeface as the face of the Daisy Girl program. Particularly targeting female shoppers, the line-dried dress conjures both historical memories and current desires for a simple, natural lifestyle. (Click image for a larger view.)
Dress for success with custom POS.
BR developed a unified suite of packaging and promotional materials centered around CMI's unique Euro carton display.
(Click image to view program components.)
We work with the best.
BR proudly offers our clients a diverse network of talented artists, enabling us to find the right person for the right project. When CMI described the style they had in mind for Daisy Girl, Frank Samuelson came immediately to mind. With an impressive portfolio of Washington public art projects, as well as private collection pieces, Mr. Samuelson's vision and expertise are evident in every stroke.
Deliverables.
- Logo
- Shipper Display with 2 Euro Cases
- Euro Carton
- Display Sleeve with Totes
- Standard Apple Box
- Apple Retail Bag
- Poster
- POS Card
Daisy Girl Ads.
BR developed a unified suite of packaging and promotional materials centered around CMI's unique Euro carton display.
(Click image to view program components.)
