Packaging for New Varietals Unveiling at PMA Show 2015

A crucial factor in bringing a new apple variety to market is brand appeal. Consumers are often weary of a new offering, and it is the task of the marketing message to educate and allure the buyer to try something new and step outside of their comfort zone. BR has extensive experience in working with Produce Shippers and Marketers on delivering eye-catching visuals and mouth-watering descriptions that give new products a unique voice that stands out in the produce aisle and sings all the way to the checkout stand.