Colorful new pear packaging for Underwood Farms

BR was tasked to create gusseted pouch bags for Underwood Farms' northwest pear varieties. 2lb and 3lb bags for Barlett, D'Anjou, Red Anjou, and Bosc were designed to share common printing plates so that only one spot color plate change is needed to swap between bags, saving on production costs and giving each variety a unique identifying color while having a cohesive look across the board.

The result takes full advantage of the gusset pouch bag's surface area while ensuring consumers can see the product inside.