What better way to tell a story than to illustrate one? BR developed an informational flyer depicting each stage PVM takes in introducing the best new fruits into the market. Once icons were created to represent each stage in the process, the illustration style was used to create the main infographic that shows the full story. As PVM's process is never ending, a circular movement shows how PVM is always thinking and growing in their initiatives. Together, the illustrations and descriptions help communicate PVM’s value chain and the detailed steps in their process.