Yakima Fresh asked us to develop artwork for a new program featuring their line of premium strawberry cherries named Jewel™. To create a luxe look, we used a deep black background with a shaded diamond pattern to replicate the shine of a gem. The logo is a flat, geometric representation of a jewel that sits above a serif logotype with hard, yet delicate edges. The dark packaging really allows the radiance of the bright red cherries to shine like the jewels they are.
This clean, elegant packaging will entice consumers to try such fabulous, sweet cherries that are larger than most. You can check our local Walmart during cherry season for these delicious Jewel™ cherries and to view our fabulous packaging.