Blind Renaissance has worked with Yakima Fresh to develop multiple fresh fruit programs, packaging, sellsheets, and a website. Many years later, it was time to build a new website to meet today's web design standards, such as allowing widescreen viewing and scaling for tablets and mobiles devices.
To match the clean, contemporary packaging we have designed for Yakima Fresh, we wanted to bring a fresh look to their web presence. The use of dark blue is still prevalent across the website, but the addition of white pages and bright photography with crisp apples, pears, and cherries makes you want to sink you teeth into the juicy fruit.
By focusing on stunning photos and a clean layout, we developed a website that is easy to navigate. During the redesign, we were able to organize information so the flow of the website allows visitors to easily find what they are looking for. The new navigation, with clean drop downs, is centered around the refreshed Yakima Fresh logo while a beautiful orchard photo rests in the background.
To view Yakima Fresh's new website, click here.