Allan Bros., Inc. asked Blind Renaissance to develop a new cherry box to be used primarily in Asian export markets. Parameters of the project included working on a design to fit two box sizes and creating a pattern with varnish that would subtly appear across the background of the box.
Resonating with the Asian Market
After presenting the client with multiple designs, they chose a box with large cherry blossoms in the foreground that, when stacked, cascade down the front of the boxes.
Social Media Push
In the age of technology, businesses rely heavily on connecting to their consumers while marketing their goods and services.
Allan Bros. used this technique to feature the new cherry box during in-store taste tests. They also displayed the high-graphic box at a winery where cherries were paired with wines.