Developing A Brand
Smitten® approached Blind Renaissance to help modernize their branding with a more contemporary look. BR worked through a few different design options to create a modern take on the double X's so they became the forefront of the brand. In the end, the simple design paired with clean typography created a clean contemporary design that hit the mark for the client.
Continuing the Look
Once the contemporary look was approved, BR moved on to create marketing and point-of-sales materials. The clean, simple double X's worked well for informational cards, signage, and tradeshow materials. To continue the client's love of the "xx" kisses, BR used the icon as bullet points on promotional materials and the website.
To help show the orchards, products, and packaging on the new website, BR utilized their in-house photographer to take photos in-studio and went out into the orchard to obtain photos to help tell the story of Smitten™ brand apples from orchard to store. By using bright white backgrounds, and shooting at unique angles, BR created an image library Smitten® can use on their website and for promotional materials.
Partnering with Susan G. Komen
When Smitten reached out about developing a program for their partnsership with Susan G. Komen, Blind Renaissance was excited to be a part of raising breast cancer awareness.
5 lb. Gusset Bag
Kraft Tote Bag
Photography (Studio & Orchard)
Want to learn more about Smitten™ brand apples? Visit their website at www.smittenapple.com.