Chelan Fresh Ice Campaign

 
 
 

 

Collaboration Grows Strong Marketing

When a trio of fruit marketing companies came together and approached Blind Renaissance to develop a look for their new brand, we wanted to try something sweet and cool. Using black, which had not yet been used in the produce industry, we made the fruit pop against a dark background with glittery, transparent ice sprinkled in the foreground. This look was shot for apples, pears, cherries, and a mix of all three. These photographs would then be corrected and prepared to use for displays and POS materials.

Since 2004, we have helped to shape the continued success of Chelan Fresh. Beginning with a new logo, our design team has worked collaboratively with Chelan Fresh to continually seek high-impact solutions to marketing challenges. By implementing and maintaining a cohesive vision throughout diverse domestic and international campaigns, our work has elevated the Chelan Fresh brand identity as a symbol of quality. Between 2011 and 2012, Chelan Fresh experienced a 58% increase in overall market share in the U.S. market and beyond. 

Reaching target markets.

We provided Chelan Fresh with sophisticated tools to effectively reach two distinct audiences: retail stores and the consumers who shop in them. Applying a long history of produce industry expertise, we developed account and point-of-sale materials to help sell Chelan Fresh both as a full-service grower/packer/shipper and a consumer brand. 

Custom Studio Photography

Nothing showcases fresh design and premium produce like custom photography. Our photography studio continually updates our photo library of high-quality commodity and package photography for trade ads, promotion, and retailer use. 

Time to Refresh

The black look was quite popular and used for many years, but Chelan Fresh wanted a refresh. To brighten and "refresh" the look, we reshot the same concept of apples, pears, and cherries with ice, but on a white background this time around. The same look was applied to displays and POS materials and paired with bright, colorful text to stand out on clean white packaging and displays.

Promos with purpose.

Using photos taken in our studio, we developed a custom promotional calendar for Chelan Fresh. Designed to be a useful retailer resource, each month features a Chelan Fresh promotion, information on growing regions, and merchandising tips for the coming month. 

Deliverables:

  • Logo
  • Brochures
  • In-Store Displays
  • P.O.S. Rack Cards/Posters
  • Tradeshow Booths
  • Tote Bags
  • Website
  • Domestic & International Ad Creation & Placement
  • Custom Packaging
  • Marketing
  • Photography
  • Domestic/International Marketing

EcoTrac Organics Refresh

 
 
 
 

 

Going Vegan

EcoTrac Organics® approached BR to help create a more contemporary look for their organic plant food called Garden Grande. Offering a selection of design styles, we guided the client through the design process by choosing layout and design options that would appeal to their target audience.

For our garden themed design, we chose to focus on the products that come from using Garden Grande® organic plant food. By utilizing our in-house photography studio, BR was able to create a custom layout of flowers, fruit, and vegetables for the front design of the bag. Paired with a soft, warm background and bold blue stripes, the refreshed Garden Grande® packaging now appeals to a mass of gardeners no matter how big or small their garden may be.

Pop of Blue

Utilizing the strong pop of blue on the bag, BR used the accent color to highlight information on shelf signs and continued the use of banding across the top of a brochure. Keeping with bright photos with a pop of bright colors inspired by fruit and vegetables, we created a brochure focusing on the greenery around a garden along with the flowers and vegetables gardeners love to grow.

Deliverables:

  • 4 lb Gusset Bag
  • 25 lb Gusset Bag
  • Tri-Fold Brochure
  • Shelf Signs
  • Studio Photography

Grapple Apples Kids Program

 

Grape-Shaped Ape

To help consumers pronounce the name of this new product, Blind Renaissance developed a series of custom illustrations featuring an ape, the sound that you hear in the "Grape" of Grāpple. During the second round of illustrations, we created a round-shaped body for the ape, such as the rounded body of an apple or grape.

Custom Illustration

Once the ape's illustration style was approved by the client, we developed an energetic set of spot illustrations with the lively, acrobatic ape character surfing, skating, and snowboarding in unique settings. These illustrations were used for multiple pieces of packaging and marketing materials such as packaging, displays, and sell sheets. The use of bright, kid-friendly illustration and colors helped market these delicious apples to the younger crowd while also enticing adults with the illustrations of exciting seasonal sports.

Soccer Ball

We all know and love the white and black soccer balls we kicked around as kids. For this project, we wanted to design a unique ball with artwork that twirled and swirled with the ball's movement. To do so, we had to use our brains and determine how to create flat artwork to wrap around a complex 3D shape covered by hexagons. Our design process included drawing on soccer balls, creating 3D mockups, and ultimately creating a flat piece of art for printing and assembly. Phew! What a workout for the brain.

Deliverables:

  • Custom Illustration

  • Soccer Ball Illustration

  • Clamshell Label

  • Tube Poly Bags

  • Quarter Bin

  • Euro Box

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