Sunrise Magic

 
 
 
 

 

 

About the Sunrise Magic™ Apple

In partnership with Washington State University, Sunrise Magic™ brand apples are being re-introduced into the marketplace. With help from consumers, the name was chosen for WSU's WA 2 apple during a series of polls. Sunrise Magic™ is a cross between a Splendour and Gala, which have both been successful in the commercial market. With an attractive pinkish-red blush and moderate acidity, Sunrise Magic™ is perfect for fresh eating.

A Tale of Two Logos

In preliminary designs, you can see the apple was originally called Sunrise Delight. However, studies showed that the name needed a little more "magic". After another set of preliminary polls with the second round, the logos both seemed to generate the same enthusiasm with their bright colors and strong design. In order to put the logos into context, a series of packaging designs were developed to show how the logo could be used.

Bringing Light to Packaging

To help decide which logo to choose, a series of floor displays and additional packaging were designed to help bring the logo to life. Again, the feedback was positive and very close. With the first round of comments taken into consideration, the selection was narrowed down to two designs. Polar opposites, the first design takes on the darker start of morning while the other design showcases the brighter hints of sunrise. The top two designs, showcasing both versions of the logo, were put to a consumer test. The final findings were about 60/40 with a slight margin more in favor of the brighter packaging.

Deliverables:

  • Logo
  • Custom Packaging
  • In-Store Displays
  • Website
  • Photography

For additional information on Sunrise Magic™ apples, visit their website at www.sunriseapple.com

Cosmic Crisp

 
 

 

 

About the Cosmic Crisp™ Brand Apple

Cosmic Crisp™ brand apples are a cross between 'Enterprise' and 'Honeycrisp'.  Cosmic Crisp apple variety is the latest edition of Washington State University's world-class tree fruit breeding program.  The large, juicy apple has a remarkably firm and crisp texture. Its exceptional flavor profile provides ample sweetness and tartness, making it an excellent eating apple. In addition to being delicious, it is slow to brown when cut and maintains its texture and flavor in storage for more than a year.

PLAYING OFF THE NAME, COSMIC CRISP, TO CREATE LOGO AND IMAGERY

Naming the apple involved several meetings with focus groups around the state with sessions in Pullman, Yakima and Seattle. The "Cosmic" factor in the name was developed because of the striking lenticels on the apple surface. Those little spots look like starbursts to some and consumers are believed to be drawn to names relating to outer space and the cosmos. One of the outstanding attributes of the variety is its crisp texture. “Crisp” also links to its parent, 'Honeycrisp'.

Playing off the name Cosmic, the logo and imagery were cleverly created with the galaxy in mind. The prominent starry-like lenticels of the new apple was the main inspiration to Cosmic Crisp's logo icon. Paired with the Futura typeface, the whole logo reflects that this will be the next apple variety to rival the most popular and successful apple varieties there are today.

Deliverables:

  • Logo
  • Custom Packaging
  • In-Store Displays
  • Website
  • Photography

For additional information on Cosmic Crisp apples, visit their website at www.cosmiccrisp.com