Chelan Fresh Marketing

 

Chelan Fresh. Premium produce from the mountains of Washington State.

Since 2004, BR has helped to shape the continued success of Chelan Fresh.  Beginning with a new logo, the BR team has worked collaboratively with Chelan Fresh to continually seek high-impact solutions to marketing challenges. By implementing and maintaining a cohesive vision throughout diverse domestic and international campaigns, our work has elevated the Chelan Fresh brand identity as a symbol of quality. In the past two years, Chelan Fresh has experienced a 58% increase in overall market share in the U.S. market and beyond.  

Deliverables:

  • Logo
  • Brochures
  • In-Store Displays
  • P.O.S. Rack Cards/Posters
  • Tradeshow Booths
  • Tote Bags
  • Website
  • Domestic & International Ad Creation & Placement
  • Custom Packaging
  • Marketing
  • Photography
  • Domestic/International Marketing

 

Reaching target markets.

BR provides Chelan Fresh with sophisticated tools to effectively reach two distinct audiences: retail stores, and the consumers who shop in them. Applying a long history of produce industry expertise, BR has developed account and point-of-sale materials to help sell Chelan Fresh both as a full-service grower/packer/shipper and a consumer brand. 

Custom, in-house photography.

Nothing showcases fresh design and premium produce like custom photography. BR's Photography Studio is continually updating Chelan Fresh's photo library of high-quality commodity and package photography for trade ads, promotion and retailer use. 
(Click image for larger view.)

Promos with purpose.

Currently being distributed by Chelan Fresh, BR developed a custom promotional calendar for Chelan Fresh. Designed to be a useful retailer resource, each month features a Chelan Fresh promotion, information on growing regions, and merchandising tips for the coming month. (Click image for alternate view.)

Want to see more of our work? Check out our Portfolio