Cosmic Crisp

 
 

 

 

About the Cosmic Crisp™ Brand Apple

Cosmic Crisp™ brand apples are a cross between 'Enterprise' and 'Honeycrisp'.  Cosmic Crisp apple variety is the latest edition of Washington State University's world-class tree fruit breeding program.  The large, juicy apple has a remarkably firm and crisp texture. Its exceptional flavor profile provides ample sweetness and tartness, making it an excellent eating apple. In addition to being delicious, it is slow to brown when cut and maintains its texture and flavor in storage for more than a year.

PLAYING OFF THE NAME, COSMIC CRISP, TO CREATE LOGO AND IMAGERY

Naming the apple involved several meetings with focus groups around the state with sessions in Pullman, Yakima and Seattle. The "Cosmic" factor in the name was developed because of the striking lenticels on the apple surface. Those little spots look like starbursts to some and consumers are believed to be drawn to names relating to outer space and the cosmos. One of the outstanding attributes of the variety is its crisp texture. “Crisp” also links to its parent, 'Honeycrisp'.

Playing off the name Cosmic, the logo and imagery were cleverly created with the galaxy in mind. The prominent starry-like lenticels of the new apple was the main inspiration to Cosmic Crisp's logo icon. Paired with the Futura typeface, the whole logo reflects that this will be the next apple variety to rival the most popular and successful apple varieties there are today.

Deliverables:

  • Logo
  • Custom Packaging
  • In-Store Displays
  • Website
  • Photography

For additional information on Cosmic Crisp apples, visit their website at www.cosmiccrisp.com