Daisy Girl: Living the organic life.
CMI's marketing team approached BR earlier this year with an exciting concept for a new organics program. Centered around the sunny, outdoor life of Daisy Girl, and her iconic yellow dress, CMI sought to reach consumers with an accessible, and timeless, organic message. Through custom illustration and painting, and expert digital compositing, BR brought CMI's vision to life.
Every girl is Daisy Girl.
BR developed a versatile icon and typeface as the face of the Daisy Girl program. Particularly targeting female shoppers, the line-dried dress conjures both historical memories and current desires for a simple, natural lifestyle.
Dress for success with custom POS.
BR developed a unified suite of packaging and promotional materials centered around CMI's unique Euro carton display. With effective marketing tools, Daisy Girl is now the number one organic apple brand in North America.
Host of retail display options:
- Easily assembled high graphic displays
- TOTE Bags that hold 3 lbs of organic fruit
- Point of sale cards and posters
We collaborate with the best.
BR proudly offers our clients a diverse network of talented artists, enabling us to find the right person for the right project. When CMI described the style they envisioned for Daisy Girl, Frank Samuelson, came immediately to mind. With an impressive portfolio of Washington public art projects, as well as private collection pieces, Mr. Samuelson's vision and expertise are evident in every stroke. A college buddy since 1972, we've been working with Frank on various projects for many years.
- Shipper Display with 2 Euro Cases
- Euro Carton
- Display Sleeve with Totes
- Standard Apple Box
- Apple Retail Bag
- POS Card
Want to see more of our work? Check out our Portfolio.