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Chelan Fresh Marketing

Chelan Fresh. Premium produce from the mountains of Washington State.

Since 2004, BR has helped to shape the continued success of Chelan Fresh.  Beginning with a new logo, the BR team has worked collaboratively with Chelan Fresh to continually seek high-impact solutions to marketing challenges. By implementing and maintaining a cohesive vision throughout diverse domestic and international campaigns, our work has elevated the Chelan Fresh brand identity as a symbol of quality. In the past two years, Chelan Fresh has experienced a 58% increase in overall market share in the U.S. market and beyond.  

Custom, in-house photography.

Nothing showcases fresh design and premium produce like custom photography. BR's Photography Studio is continually updating Chelan Fresh's photo library of high-quality commodity and package photography for trade ads, promotion and retailer use. (Click image for larger view.)

Promos with purpose.

Currently being distributed by Chelan Fresh, BR developed a custom promotional calendar for Chelan Fresh. Designed to be a useful retailer resource, each month features a Chelan Fresh promotion, information on growing regions, and merchandising tips for the coming month. (Click image for alternate view.)

Reaching target markets.

BR provides Chelan Fresh with sophisticated tools to effectively reach two distinct audiences: retail stores, and the consumers who shop in them. Applying a long history of produce industry expertise, BR has developed account and point-of-sale materials to help sell Chelan Fresh both as a full-service grower/packer/shipper and a consumer brand.

Deliverables.

  • Logo
  • Brochures
  • In-Store Displays
  • P.O.S. Rack Cards/Posters
  • Tradeshow Booths
  • Tote Bags
  • Website
  • Domestic & International Ad Creation & Placement
  • Custom Packaging
  • Marketing
  • Photography
  • Domestic/International Marketing