Chelan Fresh - Cherry Promotional Campaign

Chelan Fresh Marketing asked Blind Renaissance to help to develop a cherry promotional campaign with trade ads and direct mail pieces. The artwork features in-house photography using special lighting and a black background to bring out the dark, brilliant red of the cherries. Blind Renaissance developed custom, creative writing in-house to create taglines related to increasing sales volume during cherry season. The marketing materials featured taglines such as:

"To increase profits you need to increase VOLUME."

"Cherry Season Rocks"

Playing off the pun of volume, Blind Renaissance paired the taglines with a custom illustrated speaker to tie in with the theme of increasing volume sales so this promotion would have a unique personality.

 

Cameo Apples Spring Promo

With spring apples come delicious recipes.

Cameo apples, one of Washington's fastest growing gourmet varieties, has a naturally large size that is great for cooking. To show off Cameo's place in the kitchen, BR helped Chelan Fresh expand on this idea with a Spring promotion featuring beautiful spring blooms and bright, colorful photography. With such appetizing photography, the layout was kept simple with focus on the headline and tagline above a selection of warm, inviting photos of apple dishes. This program included corresponding recipe cards available for posters and POS cards.

TBT-Chelan_Fresh-Cameo-Spring_Promo.jpg
 

Print Materials for St. Patrick's Day Parade

10 years ago, Blind Renaissance designed posters, flyers, and an advertisement that were put up around the community featuring a happy-go-lucky leprechaun with some ale in his hand to celebrate the Honorable James Lynch St. Patrick's Day Parade down Orondo Street in Wenatchee, WA, which was the biggest, shortest parade in the world.