Chelan Fresh: Fresh & Fit for Winter

Winter is such an enjoyable time of a year with fun and games like hockey and ice skating. For the 2009 ice skating finals held in Spokane, WA, Blind Renaissance developed a cool, refreshing look for the "Fresh & Fit" program, a joint promotional project between Chelan Fresh and the US Figure Skating Association. To create a thematic story befitting this chilly time of year, we paired cool blues and bright whites to evoke the crisp, refreshing sense of the winter season while light colored snowflakes in the background bring texture and fun. Expressive skaters pose before a trio of bright green and red apples sitting above graceful white waves, evoking the motion of ice skating.

The "Fresh & Fit" program was comprised a half-bin sleeve, poly bags, stanchions poster, and price cards tied together with sweeping white arches and refreshing background imagery.