Chelan Fresh: Fresh & Fit for Winter

For the 2009 ice skating finals held in Spokane, WA, Blind Renaissance developed a cool, refreshing look for the "Fresh & Fit" program, a joint promotional project between Chelan Fresh and the US Figure Skating Association. 

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A Blushing Apple: Grannrosé

When granny apples grown at higher elevations in the Chelan Valley were developing a beautiful red blush on their skin, Chelan Fresh was not sure what to do. Traditionally they would try to coat the apples with clay to prevent the apples from sunburn because the market was used to seeing green granny smith apples. Upon doing some market research, however, we found that the blushed apples had a unique flavor profile that consumers really liked.

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Back to School: Pack A Snack

With the first day of school right around the corner, we thought we would bring back one of our back to school ads created for Chelan Fresh. A fun, plaid lunch box with a gala apple focuses on providing healthy snacks for children at school. To continue the back to school look, a paperclip holds together a few small index cards that feature the apple's flavor profile.

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Cameo Apples Spring Promo

With spring apples come delicious recipes.

Cameo apples, one of Washington's fastest growing gourmet varieties, has a naturally large size that is great for cooking. To show off Cameo's place in the kitchen, BR helped Chelan Fresh expand on this idea with a Spring promotion featuring beautiful spring blooms and bright, colorful photography. With such appetizing photography, the layout was kept simple with focus on the headline and tagline above a selection of warm, inviting photos of apple dishes. This program included corresponding recipe cards available for posters and POS cards.

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