Chelan Fresh Marketing asked Blind Renaissance to help to develop a cherry promotional campaign with trade ads and direct mail pieces. The artwork features in-house photography using special lighting and a black background to bring out the dark, brilliant red of the cherries. Blind Renaissance developed custom, creative writing in-house to create taglines related to increasing sales volume during cherry season. The marketing materials featured taglines such as:
"To increase profits you need to increase VOLUME."
"Cherry Season Rocks"
Playing off the pun of volume, Blind Renaissance paired the taglines with a custom illustrated speaker to tie in with the theme of increasing volume sales so this promotion would have a unique personality.Read More